Business-to-business data (B2B data) is any information that benefits B2B companies, particularly their sales, marketing, or revenue operations teams. This includes account and contact information for company decision-makers with purchasing power.
Companies collect first-party B2B data directly from their audiences. User-submitted business data may not always be accurate and becomes outdated after some time as people change companies, roles, email addresses, and phone numbers.
This is why companies turn to third-party B2B data vendors who supply these key resources in an automated and scalable way. They collect sales and marketing B2B database from a variety of public and private sources, clean it using proprietary methods, and redistribute it.
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